Parents want their children to be happy, to learn useful skills, and to be prepared for life. Play can help parents help their children get there. Some parents might not be aware (or might have forgotten) about the power of play to provide children with rich, joyful learning experiences in which they gain valuable skills for life.

How do we remind them? How do we spread the message?

Lego Foundation and the (Playfutures exploration team) co-created a set of communication guidelines as reminders for communicating with parents and caregivers about their role in engaging children in playful activities.